Digital entertainment company launches new multi-platfom network - IrokoX

African digital entertainment company, Iroko, today announced it is launching a Multi-Platform Network [MPN] to provide a framework and platform for aspiring African stars of the future.

IrokoX, as it is called, will be Africa’s only full-service, cross-media MPN and aims to become the go-to platform for Africa’s digital content creators, enabling them to produce, distribute and monetize new and original short-form content (3-5min content).

Using the company’s in-house production, editing and distribution expertise, the IrokoX team will provide a suite of services, including but not limited to; content production & promotion, programming and branded sponsorship campaigns to connect brands with powerful influencers across all entertainment industries, existing media channel management and global content distribution.

Last year alone, Iroko paid out $550k (N220m) to its content partners and has already generated over 5.5 billion minutes viewed and over 1.5 billion views, through its existing distribution deals with platforms including Vimeo, Spotify, Deezer, iTunes, GooglePlay, Vevo, Pandora, Dailymotion, Eskimi and Vodacom.

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The company is also YouTube’s largest content partner in Sub Saharan Africa, with a subscriber base of 1.9m, thanks to its Nollywood channels and partnerships with Afrobeats stars such as Flavour and PSquare.

In a bid to become the largest Africa-focused influencer network, IrokoX will continue to be a music and content distribution platform for established producers, as well as become a standalone division of the Lagos-headquartered content distributor, studio and broadcaster.

Oluchi Enuha, General Manager of IrokoX says: “Creation. Distribution. Monetization; this is what IrokoX is setting out to provide for our continent’s creative pioneers, in order to capture and lead the fast-paced social media and online video market for the continent. Africa is brimming with creative talent, much of which is stifled by poor access to production facilities, or poor understanding of how to monetize content. With IrokoX’s considerable expertise in these areas, we are ideally positioned to support and develop thousands of amazing African and Africa-inspired content creators.

“We are now on the search for creative and influential personalities across all social media channels, who want to share their passions and talents online and scale their video views to an audience in its millions."

IrokoX will operate from its offices in Lagos, London and New York and applications are currently being accepted.

If you are interested, you can send your social media handle or link to your YouTube page to apply@irokox.com