Photo-sharing site opens doors to more advertisers

folarin okunola

August 5, 2015 9:55 AM

Put simply, it's now way easier for more brands to buy more Instagram ads.

Instagram has over 300 million subscribers

Be ready to see more ads showing up in your Instagram feed.

On Tuesday, the photo-sharing app switched to an API that lets advertisers use third-party platforms like Brand Networks and Salesforce to schedule their own campaigns for the first time.

The change will basically throw open the gates to a much wider set of advertisers. Before yesterdays move, Instagram only sold ads to a select group of big brands it worked with directly — a process so expensive that smaller companies couldn't afford.

Advertisers, eager to tap into Facebook targeting tools and a 300 million-strong Instagram audience are very excited about the news.

"It has been, among our customers, one of the most anticipated launches we've ever seen," Brand Networks CEO Jamie Tedford says.

folarin okunola

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