First household-focused online retailer in Nigeria launches

In the budding eCommerce space in Nigeria, only a few are attempting to corner lucrative niches for themselves and thats why Household Max's focus is on household deliverables.

Playing a largely untapped market for mums, Household Max moved late last year to launch a platform that carters specifically to their needs, particularly those joggling careers with the duties that come with being a mum.

“If I may use myself as an example I’m a wife, I’m a mother of four kids, so many times I could be doing something important in the office or I could be in a business meeting and I’d need to pause of break to address something to do with my immediate or extended family or the home or my offices,” says Aisha Tinubu, the Executive Director and cofounder of Household Max.

“Again been out of town does not take away these responsibilities either. As I always have to remotely have coordinate task around my family, the household and my offices and this is usually been done effectively, by me using technology and doing a lot online.”

According to a report by Ventures Africa, "It’s product categories and subcategories range from everyday stables like food and drinks to storing solutions, toiletries, kitchen essentials, bathroom and bed room essentials, general home appliances, laundry machines and equipments, babies’ kits and teens categories, health care, children’s health care, medical devices and equipments, beauty and fragrance, men’s essentials women’s essentials, wrist watches, gifts cards, luxury goods and plenty more."