Publishers may have to pay to get in your feed if new test from social giants sails through

abiola

October 26, 2017 10:03 AM

Facebook is testing a separate tab for publishers, which shows how powerful the platform is in the news department.

Facebook gets tough on media publishers, sets up separate tab for their news feed to appear.

These publishers will only begin to be able to get their feeds on the timeline of prospective and existing audience when they pay for it.

The handbook of guidelines released by Facebook is intended to be a win-win situation for all - the readers, publishers and Facebook itself.

The news announced on Tuesday October 24, 2017 has been greeted not too well by the publishing houses.

Facebook’s mission is to connect people to meaningful content that matters to them, said Facebook's VP of News Feed Adam Mosseri, speaking at an event Tuesday October 24 at CUNY Journalism School.

‘’Our mission is to connect people with the stories that matter to them ... I understand there's a decent amount of concern. We could have communicated it better."

The 50-page document shared by Facebook showed one of its efforts at reducing clickbait stories and fake news on its platform.

“Maybe it's harder to tell a story that is going to resonate without playing on people's emotions, but it's definitely possible.” said Mosseri. I think people underestimate how much we test he added.

Meanwhile some big names in publishing have opted out of Facebook Instant Articles, citing that they weren’t getting good return on the platform.

abiola

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