Tech company announces Naira payments for Programmatic platform

The Eskimi DSP, launched in 2015, is the first African mobile programmatic and currently reaches about 300 million consumers worldwide.

Vytas Paukstys, CEO Eskimi

Eskimi has announced Naira rates for its Eskimi Programmatic DSP platform due to Dollar scarcity and the current forex situation in the country.

"We see that clients struggle to obtain dollar currency due to forex limitations and new CBN policies. We have introduced Naira rates for our social product some time ago. Now we prepared and fully localised our programmatic DSP platform, so our clients can now buy mobile media in more than 17,000 sites and apps in Nigeria and reach more than 37 million users," Vytas Paukstys, CEO of Eskimi said.

A mobile DSP platform buys ads within sites and apps with traffic including all premium local sites, international sites and apps.

Clients using such platforms can also create custom audiences, merge first and third party data; and target advanced segments available in the platform from alcohol consumers, mothers, bank account owners, and other segments by request.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Tinubu, Osinbajo have questions to answer on Alpha Beta – Bode George

Tinubu, Osinbajo have questions to answer on Alpha Beta – Bode George

2023 Presidency: Adesina's decline is another act of great leadership

2023 Presidency: Adesina's decline is another act of great leadership

Kumuyi cancels planned South-East crusade after IPOB warning

Kumuyi cancels planned South-East crusade after IPOB warning

Emefiele: Why CBN governor’s refusal to step down for the presidential race is no surprise [Pulse Contributor's Opinion]

Emefiele: Why CBN governor’s refusal to step down for the presidential race is no surprise [Pulse Contributor's Opinion]

Gov Lalong 'll replace me in Senate, says Plateau senator Dadu'ut

Gov Lalong 'll replace me in Senate, says Plateau senator Dadu'ut

2023: Gov Lalong says Amaechi will reap from Plateau because he made him governor

2023: Gov Lalong says Amaechi will reap from Plateau because he made him governor

Deborah: Soyinka wants National Mosque Imam sacked over blasphemy comment

Deborah: Soyinka wants National Mosque Imam sacked over blasphemy comment

Soludo confirms beheading of Anambra lawmaker, stakes N10m reward

Soludo confirms beheading of Anambra lawmaker, stakes N10m reward

2023: Nigeria’s next president must pay attention to restructuring - Tambuwal

2023: Nigeria’s next president must pay attention to restructuring - Tambuwal