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Comedian actor star launches mobile video game "Gold Ambush"

This is perhaps a cleverly timed attempt to distract his fans from the ugly infidelity accusations that recently came out about the star.

This is coming almost immediately after the infidelity rumours facing the actor.

Hart who has since issued an apology to his wife and Kids via Instagram is moving on fast and dwelling on the positive side of his success story with this new development his fans should be pleased about.

Hart says he's been a gamer from the days of Super Mario Bros. on the NES as is a fan of the Madden NFL and NBA 2K series. His kids, meanwhile, are "big Minecrafters." Recently, he's been playing Mortal Kombat with his son.

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"He's big on the fighting games so he destroys me, but as a dad, you've got to sit there and just take it," Hart says. "Talks trash to me the whole time, doesn't teach me moves or nothing. But it's good, it's a good time."

The game was made by StandUpDigital, a self-described "celebrity mobile entertainment company" that Hart is a partner in, spun off from app developers Pinxter Digital.

"I'm making the game fun but I'm also making it family-friendly without forcing that down people's faces," he told Engadget in an interview conducted before his public confession. "It's a game for everybody."

When asked about what the game offers that’s any different, Hart says

“What's unique about this one is that you'll be able to play with me and my family. You can pick me. That's how you win. Cheat code: Kevin Hart."

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Kevin Hart who currently boasts of over 54 million followers on Instagram has shown himself an inspirational figure coming up starting stand-up comedy at age 18 and now building an entertainment empire.

Hart is far from being the first celeb to pioneer video games on mobile.

Mobile Strike with Arnold Schwarzenegger has been well received by game lovers raking in tons of cash in revenues.

In response to this in his interview with Engadget, Hart says  "It's a lot of money. This is why I'm over here in the gaming world" he says, chuckling. "Welcome Kevin Hart. This is why I'm here. I want some of that. I want to do what they did."

Kevin Hart has relentlessly created an optimistic public image cutting across race and class, which has seen him emerge one of the most celebrated and most valuable entertainment icons out of Hollywood.

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