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Jay Z has launched a new VC firm through Roc Nation

Arrive's value proposition for its potential investment targets heavily revolves around its experience in brand building.

Jay Z.

The investment platform will focus on early-stage startups, offer investment capital, assist with business development and more to help companies in its portfolio flourish, according to the official announcement.

Arrive's value proposition for its potential investment targets heavily revolves around its experience in brand building - it is unique in terms of its experience with managing and building up artists and athletes.

It hopes to leverage that experience into something that is quite different in venture capitalism, according to a Techcrunch report, which could be an interesting angle for consumer-focused startups that ar looking to accelerate their growth.

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Roc Nation will work with Primary venture Partners and GlassBridge Asset Management to create the new company. Primary will act as a venture advisor to guide its investments, and GlassBridge will offer business infrastructure support.

As at the time of writing this story, Arrive itself doesn't yet control a fund but the press release says it's in the plan. It plans to invest in both existing portfolio companies and new ones.

We should note though that Arrive is a completely different venture and Jay Z planned VC fund, which we reported earlier, is still it's own thing.

Jay Z's Roc Nation, on the music side, recently signed on Nigerian artiste Tiwa Savage and the legendary rapper himself has invested in a number of startups - independently and through Roc Nation - including Uber, Stance and more.

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