Online media is the future of television

folarin okunola

November 25, 2015 3:50 PM

In a world where everything seems to be Internet related, it was only a matter of time before people began to consume more content via the Internet as opposed to traditional TV.

Online media

All my life, the television has been the primary source of entertainment in every household. People had favorite shows that they would never miss for the sake of anything, children woke early to catch the cartoon reel, and so on.

Today, however, the entertainment landscape is completely different. There is something called the Internet and mobile phones and tabs and all sorts of gizmos to keep you informed anywhere, anytime.

In a world where everything seems to be Internet related, it was only a matter of time before people began to consume more content via the Internet as opposed to traditional TV.

READ: 5 ways to sanitize your social media before hunting for jobs

Several studies have been conducted into how consumers now approach content and online media is winning.

In 2015, online media consumption in the US shot up to 51% compared to 45% in 2014 and 40% in 2013, with TV posting 30%, 39%, and 41% respectively.

Similar stats also go for Europe, Latin America and Asia to show that online media consumption has steadily caught up – and overtaken – TV all over the world in the past few years.

Advertisers are steadily leaving TV for online media to consolidate the new position heralded by the advent of new technological advancements and the ever-expanding landscape of the Internet age.

There is no doubt that online media consumption has overran traditional TV and that’s why the future lies in online media.

folarin okunola

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