In today's ever changing digital media landscape, publishers have to keep finding new ways to reach their audience and create content that can resonate on variety of platforms.
The challenges that publishers face in this regard, as well as the steps which they could take to overcome those challenges, were some of the issues which the panel on The Future of Africa's Media in a Platform-Agnostic Age at the Social Media Week Lagos dealt with.
The panel included Tosyn Bucknor, CEO s.h.a.r.e social media and networking; Seyi Taylor, CEO & Co-founder, Big Cabal Media; and Perez Tigidam, Founder, TheNerveAfrica.com. The panel was moderated by Yinka Adegoke, Editor of QuartzAfrica.
Panelists spoke on the challenges facing digital publishers in this new age, and how they have had to combat the issue of converting from a paper-based media setup to a digital based setup.
They also spoke on the need for digital publishers to differentiate their monetization models and develop new monetization models that differ from the traditional banner ad model.
Digital publishers were advised to place user experience first, followed by value creation focusing on monetization.
You can follow Pulse Tech's coverage of the Social Media Week Lagos here or follow the #SMWLagos hashtag on all social media platforms.