ADVERTISEMENT

Winners emerge in Three Crowns’ Family Dance Off, Cook Along online challenges in its ‘Jara’ campaign

Three Crowns milk, the heart friendly, low cholesterol dairy brand from the stable of FrieslandCampina WAMCO, has announced the winners of its #TCFamilyDanceOff and #TCCookAlong online contests.

Winners emerge in Three Crowns’ Family Dance Off, Cook Along online challenges in its ‘Jara’ campaign

Winners of the family challenge identified by their social media handles are: @biddy_pre, @pamstar0413 and @dami.specialy12.

According to @biddy_pre, “We enjoyed great family bonding, which also brought out the creativity in all of us. We are indeed delighted and grateful to Three Crowns milk and FrieslandCampina WAMCO. We are excited as winners and our loyalty to the brand is guaranteed.”

The family challenge was held all through September 2020 and was staged digitally in line with the protocol restrictions of COVID-19. A dance choreography in traditional attire was showcased on the brand’s social media handles as a guide.

ADVERTISEMENT

Consumers were then invited to recreate online their own videos showing their mums and family members performing dance steps in their preferred attire. Properly tagged and posted videos were then collated and judged. The top five entries were picked and posted on the brand’s page for followers to vote for their top three winning families.

The Instagram live cooking session gave an opportunity for mums and their families to prepare healthy breakfasts with expert chefs - #Geenafoodiesandspice and #TheKitchenMuse.

Entries were judged based on creativity and meal presentation and winners were rewarded with shopping vouchers and other exciting gifts.

The winners of the cooking challenge also identified by their social media handles are: @unque.mum.b, @gina.rine, @chuga_pearl, and @Djabites.

In her post @unque.mum.b, stated “I have always been fascinated by the uniqueness of Three Crowns milk, especially its love for and celebration of mums across Nigeria. I have always benefited from its various initiatives. Winning this time further cements my relationship with the brand and Three Crowns already has an ambassador in me.”

ADVERTISEMENT

More than 900,000 Instagram users who viewed and responded to the #TCCookAlong challenge preferred Team #Geenafoodiesandspice while 750,000 favoured Team #TheKitchenMuse.

While congratulating all the winners on its handles, Three Crowns said to everyone who joined the #TCJara challenge, “We appreciate our heart heroes’ commitment to eating healthy with Three Crowns milk. Stay fit and stress less to keep your hearts healthy every day.”

According to the Marketing Manager, Three Crowns, Omolara Banjoko, “The Family Dance Off Challenge was a unique and very significant part of the “Jara to the Heart of the Home” campaign, which Three Crowns recently executed and through which it has been showcasing its unique care for all mothers across trade channels including the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin and Enugu.”

She added that the Family Dance-off Challenge highlighted how Three Crowns milk cares for the heart and, in particular, mums’ hearts through dancing while strengthening family bonds.

On her part, Chioma Otisi-Igwe, Brand Manager, Three Crowns, emphasized that the Family Dance Off was, among other things, “an expression of the brand’s desire to keep mums’ hearts healthy through active lifestyles and healthy nutrition.”

ADVERTISEMENT

Three Crowns ‘Jara’ campaign ran from July through October 2020 across all trade channels including the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin and Enugu.

Over 40,000 shoppers participated in the “Jara” offer across the selected locations and stores, and this attracted almost two million participants to the #TCFamilyDanceOff and #TCCookAlong challenges.

Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary caregivers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

*This is a featured post.

Enhance Your Pulse News Experience!

Get rewards worth up to $20 when selected to participate in our exclusive focus group. Your input will help us to make informed decisions that align with your needs and preferences.

I've got feedback!

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Comparing comprehensive vs third-party auto insurance in Nigeria

Comparing comprehensive vs third-party auto insurance in Nigeria

Kaduna Speaker to El-Rufai's son: Your threat won't stop us from probing your father

Kaduna Speaker to El-Rufai's son: Your threat won't stop us from probing your father

Makinde demolishes building where Yoruba Nation agitators operate from

Makinde demolishes building where Yoruba Nation agitators operate from

APC chieftain, Lukman faults NWC for backing Ganduje over suspension

APC chieftain, Lukman faults NWC for backing Ganduje over suspension

EFCC gets permission to drag ex-governor Yahaya Bello to court tomorrow

EFCC gets permission to drag ex-governor Yahaya Bello to court tomorrow

Court stops EFCC from arresting Yahaya Bello hours after agents surrounded his house

Court stops EFCC from arresting Yahaya Bello hours after agents surrounded his house

Tinubu hails Dangote's diesel price cut, expects economic boost

Tinubu hails Dangote's diesel price cut, expects economic boost

'Is this relevant?' - Nigerians react as Gov Adeleke signs bill for new Osun State logo

'Is this relevant?' - Nigerians react as Gov Adeleke signs bill for new Osun State logo

Why donated blood is not free for patients

Why donated blood is not free for patients

Pulse Sports

Lionel Messi's son breaks the internet after scoring five goals for Inter Miami

Lionel Messi's son breaks the internet after scoring five goals for Inter Miami

Naija Stars Abroad: Onyedika, Boniface, and Osimhen shine across Europe

Naija Stars Abroad: Onyedika, Boniface, and Osimhen shine across Europe

Victor Osimhen and Tobi Amusan make list of Forbes’ 30 under 30 Class of 2024

Victor Osimhen and Tobi Amusan make list of Forbes’ 30 under 30 Class of 2024

Alex Iwobi makes Premier League history which Mikel, Yakubu, Kanu could not achieve

Alex Iwobi makes Premier League history which Mikel, Yakubu, Kanu could not achieve

Like Michael Jordan - Details of Victor Osimhen’s ‘superhuman’ jump against Monza emerges

Like Michael Jordan - Details of Victor Osimhen’s ‘superhuman’ jump against Monza emerges

ADVERTISEMENT
ADVERTISEMENT