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Globacom Telecom giant extends lead in new internet subscriber acquisition in 2016 Q1

Nigeria’s telecoms service provider, Globacom, has continued to maintain its leadership position in the data segment of Nigeria's telecom industry as it topped the new internet subscriber acquisition chart for the first three months of 2016.

  • Published: , Refreshed:
Glo Brand Ambassador, Chinedu Okoli (Flavour); Glo Brand Specialist, Mutiat Balogun; Glo Retail and Consumer Sales Chief, David Maji; Brand Ambassador, Peter Okoye; Brand Specialist, Chineye Ojukwu; Brand Ambassador, Paul Okoye; Glo Brand Ambassador, Di’ja Blell; and Glo Manager, Devices & Partnership, Odafe Akerejola play

Glo Brand Ambassador, Chinedu Okoli (Flavour); Glo Brand Specialist, Mutiat Balogun; Glo Retail and Consumer Sales Chief, David Maji; Brand Ambassador, Peter Okoye; Brand Specialist, Chineye Ojukwu; Brand Ambassador, Paul Okoye; Glo Brand Ambassador, Di’ja Blell; and Glo Manager, Devices & Partnership, Odafe Akerejola

(brandessencenigeria)

This marks over one year of the network being on top of the gainers table in the sector.

Industry regulator, the Nigerian Communications Commission (NCC), in its Q1 report for year  2016 stated that  354,178 new internet subscribers got on the Glo network in January, 248,593 in February and 845,583 in the month of March, bringing Globacom’s total internet customers  to 26,530,420 at the end of the quarter. 

In total, Globacom lapped up 1,448,354 new internet users on its network in the first 90 days of the year.

A breakdown of the figures shows that Globacom’s 1,448,354 new subscribers represents 80 percent of the total number of 1,820,651  new customers that  subscribed to internet services of the four major telecom operators in the first quarter of this year.

Airtel, on its part, gained 319,229 new data users, while Etisalat gained 53,068 during the period. The two operators’ gains constituted the remaining 20 percent of the total figure of 1,820,651 new internet subscribers.

MTN, the fourth GSM data provider, was on the losing side as over 6.5 million internet subscribers left its network during the review period.

Globacom has been recording steady increase in data users acquisition in the last one year, with a total of 7,251,657 new subscribers in the 12 months of February 2015 to January 2016.

This trend was sustained in the last quarter of 2015 during which Globacom gained 3.2m new internet subscribers, while all the other major telcos lost subscribers.

MTN lost almost 2 million internet customers in the quarter; Airtel shed nearly 900,000 subscribers, while Etisalat lost 408,282 in the same quarter.

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