Under normal circumstances, 'cancer' and 'sexy' would most probably not be found in the same sentence. But these aren't normal circumstances.
Cancer Sutra is a new website and ebook from the Bull-White House and Stupid Cancer which is set to change the status quo with cancer checks.
Tackling the taboos surrounding the cancer conversation, the book showcases colorful, racy pictures of 32 sexual positions inspired by the sacred Hindu text Kama Sutra.
By doing this, the project cheekily raises awareness by showing how partners can check each other for early signs of skin, breast, testicular and prostate cancer.
According to a text from the book, "this project exists to help save lives. One tweak, thrust, moan and pant at a time This project exists to help save lives. One tweak, thrust, moan and pant at a time,"
Medical experts have always preached the merits of early detection with curing cancer, however self-consciousness and lack of knowledge of our own bodies often get in the way, and that's where the project comes in to help.
Speaking with Mashable, Matthew Bull, founder of the Bull-White House explained
"We want to show that you can put across a serious message in a way that will bring joy, I hope people will consider it a brave initiative for brave people. Simple as that."
Check out some of the racy photos from the book.