The President launched the campaign on Tuesday, October 25, 2016 at the State House conference centre in Abuja.

The initiative, which is backed by the United Nations Children’s Fund (UNICEF), had the President promising to protect children in Nigeria and Africa from violence.

Represented by Babachir Lawal, the Secretary to the Federal Government, President Buhari said: “I say to children in Nigeria – on this historic day, we make a pledge.”

The 2030 end violence against children campaign is also being supported by the United States Agency for International Development (USAID) as a follow up to the 2015 campaign tagged ‘Year of Action to End Violence Against Children, and launched by the president in September 2015.

According to a report by children rights organisations, violence against children has become endemic in Nigeria, with as many as six out of 10 children experiencing physical, emotional or sexual violence.

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“Ending violence against children is everybody’s business,” Manuel Fontaine, UNICEF’s West and Central Africa regional director, said.

Speaking further, he said, “With this campaign, Nigeria has shown it is determined to mobilise political will and resources to tackle all forms of violence against children wherever it happens.”

Several states, including Lagos, Cross River, Benue and Plateau, domesticated the campaign, while Bayelsa became the 23rd state of the nation to domesticate the child’s rights act.