ADVERTISEMENT

President challenges African broadcasters to be creative

Citing the British Broadcasting Corporation (BBC), as an example of a successful public broadcaster that has evolved, Buhari said that quality content will create jobs, generate revenue and also bring in more adverts.

President Muhammadu Buhari

President Buhari, at the 9th African Union of Broadcasting (AUB) General Assembly, which held in Abuja threw an open challenge to African broadcasters.

Buhari who was represented by the Minister of Information and Culture, Alhaji  Lai Mohammed, said ''Broadcasting is not just about equipment, and technology is not an end itself but a means to an end. There has been too much focus on equipment without massive investment of time and resources into content.”

The President also asked them to create quality content that will promote unity, adding that content is king.

Citing the British Broadcasting Corporation (BBC), as an example of a successful public broadcaster that has evolved, Buhari said that quality content will create jobs, generate revenue and also bring in more adverts.

ADVERTISEMENT

Talking about the Digital Switch Over, Buhari said the switch will provide ''an opportunity to provide enhanced services, quality programming, interactive content and a new and vibrant media industry that will help grow the economy of the various African countries and create jobs.”

The African Union of Broadcasting (AUB) was formerly known as the Union of African National Television and Radio Organizations, which was pronounced by its French acronym, URTNA.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Lagos postpones eagerly anticipated Easter boat regatta indefinitely

Lagos postpones eagerly anticipated Easter boat regatta indefinitely

Third Mainland Bridge reopens in 1 week, formal ceremony later - Minister

Third Mainland Bridge reopens in 1 week, formal ceremony later - Minister

Sanwo-Olu opens 'Sunday market' on Good Friday for Easter shopping

Sanwo-Olu opens 'Sunday market' on Good Friday for Easter shopping

Wike thanks Tinubu for the opportunity to serve

Wike thanks Tinubu for the opportunity to serve

Barrister Bida pens special birthday prayer for President Tinubu, Nigerians

Barrister Bida pens special birthday prayer for President Tinubu, Nigerians

Tinubu’s aide distributes food items to 1,750 persons in FCT, Kwara

Tinubu’s aide distributes food items to 1,750 persons in FCT, Kwara

Court grants senator accused of forging NYSC certificate ₦50m bail

Court grants senator accused of forging NYSC certificate ₦50m bail

BREAKING: Delta monarch declared wanted by military surrenders to police

BREAKING: Delta monarch declared wanted by military surrenders to police

Renowned Canada-based Nigerian playwright, Oguntokun is dead

Renowned Canada-based Nigerian playwright, Oguntokun is dead

Pulse Sports

Nigeria vs Mali: Has Finidi George done enough to land Super Eagles job permanently?

Nigeria vs Mali: Has Finidi George done enough to land Super Eagles job permanently?

I want to emulate Keshi and win the AFCON - Finidi George shares ambitious Super Eagles dream

I want to emulate Keshi and win the AFCON - Finidi George shares ambitious Super Eagles dream

Michelle Alozie: I had to do it because of African referees

Michelle Alozie: I had to do it because of African referees

AC Milan star reveals he was named after Super Eagles legend Tijani Babangida

AC Milan star reveals he was named after Super Eagles legend Tijani Babangida

Give him the job! Super Eagles fans beg NFF to make Finidi George permanent coach after Nigeria's win over Ghana

Give him the job! Super Eagles fans beg NFF to make Finidi George permanent coach after Nigeria's win over Ghana

Super Eagles 2-1 Black Stars: Nigerians praise Iwobi, Lookman, Finidi George after friendly victory against Ghana

Super Eagles 2-1 Black Stars: Nigerians praise Iwobi, Lookman, Finidi George after friendly victory against Ghana

ADVERTISEMENT
ADVERTISEMENT