The on-demand taxi war in Kenya just got more interesting with

The company already has its work cut out for it. Little Cab will have to compete with Uber, Taxify - which has become a favorite amongst traditional taxi drivers looking to make the switch; and Sendy, a logistics startup looking to unveil its own weapon of choice sometime soon.

ALSO READ: Tech company has launched in Thika, its third Kenyan city

Some of the features Little Cab will be offering include cash payment, credit/debit card payment, and M-PESA payments. Other features will include free Safaricom Wi-Fi in every cab, a 'Ride Later' option that lets users schedule rides, and Live fare, a feature that lets a rider monitor their fares in real-time.

The company's backers are not short of ambition either. Kamal Budhabhatti, CEO, Craft Silicon says; “Little Cab aims to achieve one million rides in the next six months by entrenching and differentiating ourselves as a homegrown taxi app.”

“Little Cab will take no more than 15% off driver’s earnings, compared to other players in the market; Uber’s 25%, Mdundo’s 22%, and Dandia’s 18%,” Budhabatti added.

ALSO READ: Uber driver data helps bridge credit gap

There's also a female-focused arm called a very obvious Lady Bug. This arm already has 40 female drivers and will only cater to female customers after 6pm. Interesting.

Little Cabs may just be a redressing of AIG's now-dead EasyTaxi, but it looks like it has a lot up its sleeves. That Kenyan market is looking very competitive right now and I love it!