E-commerce company returns to the groceries game

Right now, all there is to Konga Groceries is the announcement and a Twitter handle — there is no visible change to the regular Konga website.

Shola Adekoya, newly appointed Konga CEO

E-commerce company, Konga, has announced that it is turning its attention to groceries again, five years after failing at it the first time. Current chairman and former CEO Sim Shagaya made the announcement on Twitter.

Konga tried the groceries segment when it first launched in 2012, but pulling off the logistics was just too tough to crack. There is no telling if the company has found a way to make it happen, but we’ll have to wait and see.

Right now, all there is to Konga Groceries is the announcement and a Twitter handle — there is no visible change to the regular Konga website but there is no dedicated URL for the service floating around.

With over $100 million raised since its inception in 2012, Konga would be looking to challenge the likes of Gloo.ng and Supermart.ng to take over the — small but potentially huge — groceries market.

The world’s biggest e-commerce company, Amazon, has a similar story. It struggled with logistics at first before working out a great solution. Has Konga figured out its logistics (delivery, POD etc) problem? That’s anyone’s guess — until we see otherwise.

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