Information, they say, is power. Ringier Digital Marketing, Nigeria’s digital marketing agency, has released data on internet usage in Nigeria. The Internet first came to Nigeria in 1995, and in the 20 years since then, the amount of Internet users has grown, albeit disproportionately to the country’s population.
In Nigeria today, more people use the Internet than ever before, with more people going online for the first time every single day.
According to the report, 70 million Nigerians currently use the Internet with 67 percent of that number being male users, and 45 percent being students.
In 2014 alone, Nigeria had 10 million users, ranking 8 in the world as far as Internet users go.
The residential positioning of Internet users is equally divided with 50 percent living in rural areas and 50 percent living in rural settings.
Everything is on mobile these days so it’s no surprise that 85 percent of Nigerians access the Internet via mobile devices with 48 percent of Nigerian spending less than 3 hours on the Internet per day, 44 percent spend 3-8 hours per day, 5 percent spend more than 8 hours daily, and 3 percent spend less than an hour every day.
The usual suspects reign supreme and make up the top five most visited websites in Nigeria – Google.com.ng, Google.com, Facebook.com, Yahoo.com, and YouTube.com.
So how do Nigerians spend their time online since it has become much more easily available in the country? According to the report, Nigerians spend 22 percent of their time online on social media, 20 percent spend their time online engaging in searches, 20 percent opt for reading, 19 percent spend their time reading and sending emails, movies and music enjoy a 13 percent share of the Nigerians time online, and shopping rounds it all up with a 5 percent cut.
Social media is basically a culture in Nigeria and it has become a force for social change, entertainment and information. Facebook, visited by 83 percent of Nigeria’s Internet community, is the most used social media site, with 2go (77%), Twitter (57%), Eskimi (46%), and Google+ (42%), coming second, third, fourth, and fifth respectively.