Social media giant would soon add a buy button

Although Facebook's just testing its so-called "shop section," the move makes sense, given its recent introduction of peer-to-peer payments capabilities.

Facebook CEO, Mark Zuckerberg

According to reports, Facebook is rolling out a new way to sell things. It's letting certain stores sell their products directly through the social network via a "buy" button on their Pages.

Sources say although Facebook's just testing its so-called "shop section," the move makes sense, given its recent introduction of peer-to-peer payments capabilities, new ways to let stores communicate with people via messages, and its increasing dedication to keeping people within the Facebook ecosystem as much as possible.

urthermore, this isn't the first time Facebook has taken a stab at ecommerce.

Investigations reveal that back in 2011, Facebook allowed a bunch of different brands like Gamestop, Gap, JC Penney, and Nordstrom to open stores on the site. They all closed within a year.

At the time, several merchants said that they decided to close their shops because consumers preferred shopping on their regular sites, so there wasn't a big enough return on investment.

eCommerce has swelled hugely since then and its become much more normalized for people to buy things on their phones. Google, Pinterest, and Twitter now all have their own buy buttons too.

Facebook told BuzzFeed it won't take a cut of sales. But don't expect to see a bunch of buy buttons cropping up right away.

JOIN OUR PULSE COMMUNITY!

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Outgoing NCDC boss says Nigerians will have to learn to live with COVID-19

1 passenger dies in Lagos boat accident, 16 rescued

Taking COVID-19 vaccine is a matter of civic duty, says Health Minister

COVID-19 committee decries extortion of travelers at airports

'This is not GYB's standard,' Yahaya Bello blasts Chinese contractors over substandard job

Osinbajo is very happy with Nigerian journalists at the moment

Governor Ayade tasks INEC on free, fair 2023 elections

FG warns employers to provide decent jobs for Nigerians

Northern governors condemn 'unconstitutional' demand for southern President in 2023