Social media giant would soon add a buy button

Although Facebook's just testing its so-called "shop section," the move makes sense, given its recent introduction of peer-to-peer payments capabilities.

Facebook CEO, Mark Zuckerberg

According to reports, Facebook is rolling out a new way to sell things. It's letting certain stores sell their products directly through the social network via a "buy" button on their Pages.

Sources say although Facebook's just testing its so-called "shop section," the move makes sense, given its recent introduction of peer-to-peer payments capabilities, new ways to let stores communicate with people via messages, and its increasing dedication to keeping people within the Facebook ecosystem as much as possible.

urthermore, this isn't the first time Facebook has taken a stab at ecommerce.

Investigations reveal that back in 2011, Facebook allowed a bunch of different brands like Gamestop, Gap, JC Penney, and Nordstrom to open stores on the site. They all closed within a year.

At the time, several merchants said that they decided to close their shops because consumers preferred shopping on their regular sites, so there wasn't a big enough return on investment.

eCommerce has swelled hugely since then and its become much more normalized for people to buy things on their phones. Google, Pinterest, and Twitter now all have their own buy buttons too.

Facebook told BuzzFeed it won't take a cut of sales. But don't expect to see a bunch of buy buttons cropping up right away.

JOIN OUR PULSE COMMUNITY!

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Atuche, former Bank PHB MD sentenced to 6 years imprisonment for N25.7b fraud

Gov Wike set to send anti-grazing bill to Rivers assembly

Police say gunmen behead security guard after attacking Imo lawmaker’s home

FG asks reps to enact law to regulate social media

Nigerian Navy to establish Desert Warfare Institute in Kano

Okowa praises TETFund for contributing to educational development

Gov Lalong happy as abducted pastor regains freedom after 7 months

PDP warns Senate to reject Buhari's appointment of personal assistant as INEC commissioner

FRSC officials to start wearing body cameras for operations soon