Eskimi has announced Naira rates for its Eskimi Programmatic DSP platform due to Dollar scarcity and the current forex situation in the country.
Tech company announces Naira payments for Programmatic platform
The Eskimi DSP, launched in 2015, is the first African mobile programmatic and currently reaches about 300 million consumers worldwide.
"We see that clients struggle to obtain dollar currency due to forex limitations and new CBN policies. We have introduced Naira rates for our social product some time ago. Now we prepared and fully localised our programmatic DSP platform, so our clients can now buy mobile media in more than 17,000 sites and apps in Nigeria and reach more than 37 million users," Vytas Paukstys, CEO of Eskimi said.
A mobile DSP platform buys ads within sites and apps with traffic including all premium local sites, international sites and apps.
Clients using such platforms can also create custom audiences, merge first and third party data; and target advanced segments available in the platform from alcohol consumers, mothers, bank account owners, and other segments by request.
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