'Why layoffs were a necessity' - Co-MD, Etop Ikpe

Although Etop didn’t confirm precisely how many staffers were affected, he did confirm which departments of the company the cuts were made – warehousing and logistics.

Etop Ikpe, former Co-MD at DealDey now CEO of Cars45.

Reports of Nigerian deals site, DealDey, laying off about 60% of its staffers in Lagos surfaced yesterday in what co-MD of the company, Etop Ikpe is calling a “headcount reduction.”

Various media reports had surfaced yesterday November 3, 2015 revealing that the company had let go of about 60% of its staff.

“The reports are not entirely true but I can confirm that we have reduced our headcount in certain departments of our business, to meet our current organizational objectives,” Etop said according to a TechCabal report.

Etop now runs the company alongside Kehinde Oriola, after the founding CEO left the company in 2013 to focus on running Konga.

Although Etop didn’t confirm precisely how many staffers were affected, he did confirm which departments of the company the cuts were made – warehousing and logistics.

According to Etop, DealDey is focused on enhancing merchant-customer engagement on it’s three platforms; DealDey, Lyf, and Promohub.

“This means we are reducing our involvement in order fulfilment and logistics. We have created a robust network of order fulfilment partners and we are continually growing that network to support efficient product delivery through our platform,” Etop says.

The DealDey co-MD says this is the reason for the layoffs and adds that the plan is to absorb the laid off staffers directly into the network, or moved to the employ of partner third party logistics providers.

The company is also building its technology and strengthening its engineering team in anticipation of end–of-the-year shopping. Etop says the team has grown from just four to twenty in the past couple of months.

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