CEO speaks on 1st Nigerian-made Ford Truck, calls it an "important milestone"
President of Coscharis Motors, Dr. Cosmos Maduka, has good things to say about the Ford Truck.
At the official unveiling ceremony in Lagos, the President of Coscharis Motors, Dr. Cosmos Maduka, had only good things to say.
He went on to speak on the significance of the truck and future of car manufacturing in Nigeria.
“We have worked hard and moved quickly to turn this dream into a reality. Today marks an important milestone when the cogs in the wheel really start to turn, not only for Ford in Nigeria, but in general for the Nigerian industry, which is receiving a much needed boost towards industrialisation and the development of the automotive industry."
“We are committed to setting the bar high, and establishing world-class, best practices in Nigeria that every other industrialist will have to be judged by. This is a major milestone for us and marks another first in the evolution of our company.”
The President and CEO Ford Motor Company of Sub-Saharan Africa region, Mr. Jeff Nemeth, also spoke at the event.
“The facility will accommodate one shift and will produce an initial 10 units per day for the Nigerian market, creating approximately 180 direct and indirect jobs. Over time, this will gradually expand.”
“The buying power of the African consumer is on the rise as the continent’s middle class increases exponentially. Despite infrastructure challenges, Africa has demonstrated impressive returns on foreign direct investment.”
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