Printing giant partners with Nigerian studio

Spurred by the growing needs of B2B and industrial sectors in Nigeria,

As part of its mission to provide unrivalled imaging and printing office solutions to its teeming market in Nigeria, Tenaui Africa recently partnered with CMYK Studios-an indigenous print and market communications company in Lagos.

The partnership was unveiled at the three day Canon exhibition, where Tenaui Africa Limited showcased the newest Canon large format printers, production printer, and digital imaging document solution in Lagos, Nigeria.

Speaking of the partnership, the Chief Executive Officer of CMYK Studios, Dotun Adekunle said the synergy was borne out of the need to offer consumers the best printing solutions.

While decrying the waste of paper, Adekunle believes that with an international brand like Canon, that Nigeria can achieve a green environment.

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"Canon is a global and international brand that comes up with exciting printing solutions not just around printing but around imaging.

"Imaging is important because we want to reduce the waste that is generated by print, so if you go into imaging where you can scan existing documents and keeping them and accessing them when it's needed, you don't have to keep or duplicate so much paper.

"I think that if industries and large companies can adopt that, there will be a reduction of stack of files in offices everywhere. I'm sure if we push this we can be a green nation," said Adekunle.

For the Managing Director of Tenaui Africa Limited, Yasser El-Farra the partnership with CMYK Studios was another success story of the company.

Having being in the country for over five years, the company is excited about building more relationships with indigenous companies as well as helping international brands penetrate emerging markets in Nigeria and Africa.

"The aim of this partnership is to increase the network. They can have their own customers but we give them support. What is the success story of Tenaui Africa today? What makes us different from other companies is that we did not come here to sell boxes, we came to educate, to teach people how to do business. This is our success story.

"We didn't come to sell only products but also what you can do with this. Nigeria is a big market so we need partners. We are open to cooperation. No matter what power we have, we can't cover the whole Nigeria. So in 2018, we will open the doors for partnership. The market is huge so we are looking forward to increase the network," said Farra.