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British brand joins car sharing service!

Jaguar Land Rover is set to compete with BMW in the car sharing business.

Jaguar

Jaguar Land Rover (JLR) has a new venture.

This will be done through the InMotion division, where the automaker intends to create an app and an "on-demand vehicle infrastructure."

JLR will also research "emerging travel and transport issues which need solving," using this division.

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Not much else is known, except for the company's plan to employ up to 30 people in London.

This announcement comes a few days after BMW launched it's own a car-sharing program.

This service is called DriveNow and ReachNow in the United States of America.

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