According to , Nigerians buy on average 4 times more than UK shoppers.
Yoruba speaking staffs needed in luxury markets
In 2014, Nigerian tourist were termed the 5 biggest spenders in London in 2014 with a 50 percent increase in spending compared to 2013.
This report translates to the need for every retail store to have a Yoruba speaking staff, as it is no longer enough to have a mandarin-speaking staff.
It is not only about making specific purchases, consumers want to engage with the authentic brand experience that makes them feel more valued.
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