Automaker to celebrate 100th birthday with new car [PHOTO]

BMW is kicking off it's centenary celebrations with a campaign entitled 'The Next 100 Years'.

BMW's new car

BMW is 100 years old.

Starting today, March 7th, the automaker will begin it's centenary celebrations with a campaign entitled 'The Next 100 Years'.

According to Autocar, BMW will release a new car to mark it's birthday.

Other sources say this is just a concept car, not a production car, that hints at the company's future.

A statement from the company shows a teaser image of a new car.

"Over the course of its history, time and again, the BMW Group has proven its versatility and confirmed its role as a future-orientated, innovative company.  Since the company was formed 100 years ago, the BMW Group has always set its sights on the future and been a consistent, innovative force for progress.

This is what defines the company and forms its employees' sense of identity. We live and shape change, acting in a responsible manner towards society and our environment. We overcome challenges and emerge stronger than ever."

Harald Krüger, BMW's chairman of the board of management, also gave a statement.

"The company has continually evolved and, in some cases, reinvented itself. That will continue in the future."

Stay tuned for more news from the celebrations.

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