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Beer Investment Heineken invests millions in emerging markets

Dutch beer conglomerate Heineken, which owns a stake in Nigerian Breweries Plc (Star, Gulder), puts millions in emerging markets plant in Mexico.

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In a bid to tap into more markets and further strengthen its brand, Dutch brewing giant Heineken has unveiled its plans to build a new brewery in Mexico to supply the Mexican and U.S. markets. The new brewery, for which a location has been chosen in Chihuahua, is expected to gulp a whopping 7.5 billion Mexican Pesos (about $480 million).

According to Marc Busain, managing director of Heineken's Mexico unit Cuauhtemoc Moctezuma, the new brewery, upon full commencement of operations, will produce about 132 million U.S. gallons (five million hectolitres) of beer every year. However, there are plans to increase production over time.

Prior to this development, Heineken products have been enjoying widespread patronage in Mexico. Some of the company’s Mexican brands include Sol, Indio, and Tecate. No specific dates have been stated for the possible start-off and completion of the new brewery project.

Heineken is also market leader in Nigeria and sees the country as well as the West African area as of the its most important markets in the future.

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