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Company appoints Bruce Cleaver CEO of De Beers

Cleaver, previously group director of strategy and business development, will take over the role on July 1, the company said.

The logo of diamond merchant De Beers is seen on the front of their boutique on Rodeo Drive, home to boutiques of major designers in Beverly Hills, California in a file.

Global mining company Anglo American Plc said it appointed Bruce Cleaver as chief executive of its diamond mining unit De Beers Group, after previous CEO Philippe Mellier decided to step down.

De Beers, the world's largest diamond producer by value, will remain part of Anglo American's operations even after a radical restructuring of the latter, in the belief that surging Chinese and Indian demand for diamonds will outstrip dwindling supply.

Cleaver, 51, was first appointed to De Beers' board in 2008 and served as its co-acting CEO in 2010 prior to Mellier's appointment.

Anglo American has an 85 percent stake in De Beers.

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