Digital business news brand Business Insider, jointly owned by Ringier Axel Springer (a 50/50 Joint Venture between Ringier AG and Axel Springer), has launched in Sub-Saharan Africa.
The platform will be run by Ringier Africa Digital Publishing (RADP)-owned Pulse in Nigeria, Ghana and Kenya and it will cover business news, enterprise, finance, politics, and technology from across the continent and elsewhere.
“We are looking to make a significant impact in the continent’s business narrative by bringing smart, straightforward news to the African marketplace, with commentary from political heavyweights and African leaders & business innovators, whose collective insight will be instrumental in telling the African business story from inside,” says Robin Lingg, Ringier Africa and Asia CEO.
Business Insider joins other RADP brands such as Men's Health and Women's Health in West Africa. Collectively, the Business Insider network of sites reaches well over 100 million unique monthly visitors across all platforms.
“We’re thrilled to launch our 15th version of Business Insider in Africa – an incredibly exciting and fast-growing market. Ringier has a deep understanding of the digital space and is the ideal partner to help us bring to Sub Saharan Africa Business Insider’s unique voice and attitude,” said Henry Blodget, Global Editor-in-Chief and CEO of Business Insider.
Axel Springer acquired Business Insider for $450 million in 2015 and it is now the largest business new site in the US.