It’s pretty obvious that Ashley Graham is cool AF. She regularly posts on social media about the importance of being body positive and recently wore leather pants to her sister’s wedding, among other regular displays of awesomeness.
So it’s understandable, then, that people were psyched to see Ashley looking fabulous on the January 2017 cover of British Vogue, as well as in the feature inside. Unfortunately, editors now reveal that the shoot was anything but easy thanks to uncooperative designers.
Brands refused to send larger sizes for Ashley to wear, editor Alexandra Shulman says in the magazine’s editor’s letter and some “flatly refused to lend us their clothes.”
“The shoot was put together fairly last-minute and we are all very grateful to the people at Coach who, under the creative direction of Stuart Vevers, moved speedily to provide clothes for us that had to come from outside their sample range,” Shulman wrote. “They were enthusiastic about dressing a woman who is not a standard model.”
Shulman called it “sad” that other brands refused to dress Ashley. “It seems strange to me that while the rest of the world is desperate for fashion to embrace broader definitions of physical beauty, some of our most famous fashion brands appear to be travelling in the opposite—and, in my opinion, unwise—direction,” she said.
Shulman isn’t the first fashion expert to call out this hypocrisy. Tim Gunn said in an editorial for the Washington Post earlier this year that it’s a “disgrace” that some fashion designers won’t make clothes that fit most American women.
Ultimately, the joke is on those stubborn designers—Ashley looked absolutely amazing in her shoot.