Bridesmaid dresses to be launched on ASOS online shop

ASOS is set to launch a new line of bridesmaid dresses on its online shop starting April 9, 2015.

In addition, the online service will offer the same delivery and returns policy as any other ASOS purchase. Prices start from £38 (N11,161.29).

"We noticed a gap in the market to supply our 20 something customer with contemporary bridesmaid dresses with a fashion approach,"Womenswear Design Director, Vanessa Spence said.

"Having seen dresses from our mainline collection bought as bridesmaid dresses we felt like this was a natural addition to our occasion wear offering."

With this, brides can now shop for bridesmaid dresses with ease from anywhere. Now you can simply click and match floral prints with solid colours, maxi lengths and minis without the stress of trying to mix the perfect combination look together yourself.

Spence adds: "With accessible price points and inspired by vintage dresses, ASOS bridesmaid dresses are designed to suit varying body shapes with different styles in the same prints and colours.

"We appreciate that not all girls want to wear the same shape and so dresses are designed to complement each other to create a beautiful line up - because of this the ASOS the dresses can continue to be worn after the big day."