Vasectomies—a.k.a. "brosectomies"—are becoming the guy equivalent of spa days

pulse

July 25, 2017 12:23 PM

The birth control procedure is a lot easier when you're dining on steaks and booze with your best bro.

vasectomy

Unless your name is Antonio Cromartie, vasectomies are the most dependable form of birth control available, offering a 1 in 2000 chance of impregnating a woman after the procedure has been completed.

In fact, they may even improve your sex life, as 2015 research from Stanford University showed that vasectomized men were getting laid an average of 5.9 times per month, compared to 4.9 times for men who hadn't yet been snipped. (Here are a few other things you should know about the procedure, too.)

It appears that the benefits of this decision are finally making an impression on American males, because as a Wall Street Journal story published today announces, vasectomies—or "brosectomies," as they call them—are trending.

The article focuses on new strategies that vasectomy clinics are implementing to convince men that this procedure doesn't have to be a pain, and the positive gains they've been seeing as a result. What are these strategies?

First, a good ol' fashioned combination of booze, steaks, and entertainment—all with your best bros.

Indeed, for a higher price than your average clinic, some practices will pamper you and your friends before you go in for the cut. This rebranding has given the entire operation a sort of "spa day" feel, allowing men to indulge in the name of more reliable contraception.

“It’s almost like a fraternity mentality, where one guy says they may do it,” urologist Ernest Sussman, of Las Vegas Vasectomy in Nevada, told the Journal. "All of a sudden [other men] have the energy or courage.”

By tailoring their advertising to male interests like sports, some clinics have seen exponential increases in business.

One Indiana clinic broadcasted radio advertisements suggesting that men time their vasectomies with March Madness, so that they could watch basketball while they spent a couple days recovering.

"This a procedure that’s going to require them to be down for a couple of days, limited mobility, they’re going to probably be doing that anyway if they’re watching basketball all weekend, it just becomes an easy conversation to have with the other half,” the practice's Chief Operations Officer Charles Dotson told the Journal.

He also told the paper that they did indeed see a spike in March business.

So, if you're looking for a reason to finally follow-through with this procedure, perhaps seek out an up-scale experience that you can convince your buddy to join you in.

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