Color institute unveils new colour

The Pantone Color Institute has unveiled a new color, 'Minion yellow', inspired by the 'Despicable Me' franchise.

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Inspired by the animated characters from Universal Pictures, The Pantone colour institute has unveiled a new colour 'Minion yellow.'

According to CNET, this is the first time that that Pantone has released a new hue in three years.

Pantone's matching colour system is widely used by designers and artists. According to them, they collaborated with animators at Illumination to come up with the new shade of yellow.

"Color is contextual and right now there is a desire for colors that are more vibrant and uplifting.

"This is especially the case with the yellows, so given the worldwide popularity of the Minions, it seemed only natural to name a color after a character for the first time in our history". - Pantone Color Institute vice president Laurie Pressman said in a news release.

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