The largest German airline, Lufthansa has launched a so-called FlyingLab where passengers can test the latest digital innovations.
San José, in the heart of Silicon Valley world-famous for start-ups and high-tech is where a lot of major car manufacturers operate their research laboratories.
On the first flight, Lufthansa installed a so-called FlyingLab, where passengers could test new ideas on products and services. The motto of the first flight was 'Virtual Reality'.
On the flight to California, passengers can try out the latest digital equipment such as 360-degree videos and powerful image content by Samsung, a partner.
On the return flight themed 'Wellbeing on night flights', travellers could test the Neuroon; a sleep mask with artificial intelligence designed to assist the wearer adapt to a different sleep pattern – helpful for flyers who frequent frequently experience jetlag.
Regardless of the destination however, Lufthansa will retain the concept of the FlyingLab. The latest internal and external developments will be made available to the airline's customers, enabling them to familiarize themselves with the latest technologies and products and to test them live.