1st look at rapper's smartband collaboration with Gucci

olamide olarewaju

March 19, 2015 4:33 PM

Black Eyed Peas rapper; Wil.i.am and fashion powerhouse; Gucci have collaborated to design a smartband line, take a look at what they look like.

Joining the latest smart watch/smart band trend is Will.i.am's latest smart band collaboration with Gucci.

The rapper and Gucci have reportedly described the new smart band as "a sophisticated personal assistant" that will live and work completely autonomously from the smartphone.

The smart band will be able to make calls with emailing, fitness tracking, maps, music and more among the key features of the device. The formal announcement is set for later today; 19th March 2015.

According to Vogue, the musician revealed, “In developing together a device that is both fashionable and technologically advanced, we will create something that is unique in the marketplace. From the very start, I coined the term ‘fashionology,’ a merging of the worlds of fashion and technology, which is exactly what this collaboration with Gucci represents.”

Check out first look of the smart band, would you rock them when they are finally launched?

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olamide olarewaju