Worn by the likes of Beyonce, Tongoro is the brainchild of Sara Diouf who wanted to create some stylish, affordable yet distinctly and unashamedly African.
In 2009 Sarah Diouf launched a digital magazine to highlight an emerging creative scene she felt was lacking from mainstream media. She went on to win a competition with Cosmopolitan magazine in 2011 and the young creative who was born in Paris and raised in Cote d'Ivoire went on to collaborate with brands like Audi and Reebok. After years spent increasing her digital media presence, Diouf launched a bi-annual fashion magazine called Noir.
In an ongoing effort to highlight African women in the fashion space, Diouf launched her African-made brand Tongoro.
From flirty off-the-shoulder tops, to billowing maxi skirts and a handbag inspired by a French baguette all created in the most memorable, distinctly African prints, Tongoro is poised to highlight the best of modern African fashion for an affordable price.
According to the brands website:
We are a 100% Made In Africa label providing clothing that offer style conscious consumers quality, variety and convenience, at affordable prices.
Our brand focuses on understanding the fashion that our customers want offering playful and unique apparel. By sourcing our materials on the continent and working with local tailors, our long-term goal is to contribute to the development of the retail production in Western Africa, with our first atelier in Dakar, Senegal.
Speaking about her brand to Harper's Bazaar, Diouf said:
The Tongoro girl is one of a kind; she's an adventurer. She's feminine, playful, full of character, she's never afraid of trying new things. Prints being a key element to the brand, the aesthetic is and will always be very graphic and bold. Each piece makes their own statement without having to add much.
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Had a caption all prepared for when this day would happen but I cant really think straight...woke up this morning to @BEYONCE wearing @TONGOROSTUDIO I can#emo#4oCZ##t stop crying !!!!!!! Thank you Z for making this happen. My heart is full. #emo#77iP###emo#8J+Pvw==###emo#77iP## #MadeInAfricaBaby