This may have seemed like a great idea until the magazine thought it wise to use only white models to showcase the on-trend fashions, while the coloured women were all said to be off-trend.
Magazine blasted over racist beauty trend article
Cosmopolitan magazine's website has been facing serious criticism over their beauty-focused trends feature which was based on a comparison between old, 'dead' looks with fresh and 'gorgeous' new ones.
The article, which is entitled '21 Beauty Trends That Need to Die in 2015' has brought about serious controversy as readers from all over the world, air their views about the usage of coloured women is such a derogatory manner.
Many of these readers have taken to social media to call for a boycott of the US publication, which used only five black models in the feature, labeling their 'outdated' looks with 'RIP'.
'This is blatant racism. Stop letting random white women submit articles and get a real staff @Cosmopolitan,' one person wrote on Twitter.
This article features a number of famous faces, from Kendall Jenner, who was applauded for her 'berry-colored lip color' while black model Joan Smalls is criticized for her 'black lipstick', to former Glee star Naya Rivera, who 'noticeable contouring' was given the magazine's 'RIP' stamp of disapproval, while a Calvin Klein catwalk model's more subtle attempt was given the thumbs up.
(Refer to photos in gallery)
The article's discriminatory angle has just been brought to light, after someone posted their views on the piece on Twitter, although the article was released sometime in january.
Since it was brought to public notice, the article has been shared thousands of times across several social media platforms, with many people demanding that the article be removed altogether, while others insist that Cosmopolitan issues a full apology for its actions.
But while a spokesperson from the website has since released a statement in response to the controversy, the article remains up on the US Cosmopolitan website.
The statement read: 'A note from the editor: This article focuses on beauty trends with images that represent those trends. Some images have been taken out of context, and we apologize for any offense.
'Celebrating all women is our mission, and we will continue to work hard to do that.'
Despite the apology, it appears the magazine has made no effort to remove the offending article from its website - a fact which many of its critics see as insensitive.
The writer of the article, Carly Cardellino, still hasn't made a comment.
Watch video of Ciara's Ombre tagged as RIP.
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