Regardless of what fashion show you’re at or what you do in the industry, you sound a lot more valid with a knowledge of fashion terms. Here are a few terms every fashionista needs to know.
You don’t want to arrive at a fashion show, as a self proclaimed fashion individual and look lost or like a zombie when certain fashion issues are being discussed among designers or stylists.
However, with this wealth of fashion vocabulary, you can face the strongest of fashion personalities. The truth is no one really knows what their talking about, they just look like they do:
Diffusion collection: A diffusion line is the affordable version of top tier brands. It’s the cheaper cousin, for lack of a better term. These collections are often the money machine of designer brands thanks to their affordability.
Resort line: Instead, these collections appear in between the big shows to keep the vibe up. Also known as ‘cruise collection’ , with an aim to create more dates in the calendar for gaining consumers’ attention. Resort lines make up 80 per cent of a designer’s annual sales.
Capsule line: A capsule collection includes a few staple pieces to carry you through the year like the grey marl sweater and navy chinos that come round season after season. They tend to be applied incredibly loosely though.
Trompe L’oeil: The phrase is used for art criticism, which refers to images that toy with perspective to create an illusion of depth. Basically, it’s basically paintings where the things shown appear to project from the canvas. At fashion week, it takes realistic, photographed imagery and shows them on a piece of clothing to appear 3D. Really, it gives the idea of texture and structure without complicated tailoring.
Deadstock:It means items that had never been worn but were no longer in production. These days, as the internet is making sneakerheads to entrepreneurs it’s become the same as ‘mint condition’. Exclusive collaborations, such as the Yeezy 350s, that sell out fast. This refers to these quality pieces, bought by kids in Supreme who buy only to sell on eBay as soon as it sells out.
Zeitgeist: The ‘zeitgeist’ means the general through theme within each season. It’s not a common term. Put simply, the zeitgeist refers to the common thread that pulls all collections together. No matter the label, the zeitgeist is often discovered by front row journalists, in trying to spot the ‘next big trend’.
Let us know if you have any more terms to share in the comments below.