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Jeffrey Campbell Shoe brand to collaborate on capsule collection with plus size model Luhshawnay

After turning an unpleasant trolling experience into a modelling career, Luhshawnay is now teaming up with Jeffrey Campbell to design a capsule collection.

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Social media body pos advocate Luhshawnay has scored a capsule collection with American shoe brand, Jeffrey Campbell. play

Social media body pos advocate Luhshawnay has scored a capsule collection with American shoe brand, Jeffrey Campbell.

(Instagram/ @luhshawnay)

More and more brands are seeing the value in inclusivity. They are understanding that their customer base is more varied than initially recognised and making steps to bring the marginalised into the fold. Body positivity advocate and curve model La'Shaunae Steward, popularly known is Luhshawnay, has now been selected to collaborate on with American shoe brand Jeffrey Campbell.

In their caption on Instagram, Jeffrey Campbell wrote:

We are so incredibly happy to announce that in a few weeks, we will be launching our campaign and capsule collection with one of our favorite people, @luhshawnay. 5 shoes made to fit your every curve. When we say our shoes are made for everybody we truly mean everyBODY. Stay tuned. Pictured here: @luhshawnay wearing JC for @girlboss

photographed by @rosieharperphoto.

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In an accompanying interview with Girlboss, they wrote:

La'Shaunae Steward is on a mission to disrupt the status quo in the modeling industry. Here's the bedtime routine that gives her the energy and mental clarity to do it.

If you haven't heard of La'Shaunae Steward, it's only a matter of time. The 21-year-old model hails from Charleston, South Carolina and made headlines on the internet last year when some desperate trolls turned a photo that Steward posted of herself on Instagram into a cruel meme.

It ended up going viral, but for all the right reasons: Decent people of the internet, including model Reece King, shut the trolls down swiftly, flipping the criticism back on them and showering Steward with support for her impeccable style.

Now, Steward has her sights set on becoming the next star of the plus-size modeling industry and there's nothing desperate man-babies can do about it. In the short time since the incident went viral, she's become an Instagram presence to be reckoned with, garnering a devoted following of nearly 70K. Her account is populated by photos of Steward in her superbly curated vintage wardrobe, accompanied by pithy, poignant captions addressing issues of sizeism, bullying, confidence, and mental health.

 

“Growing up as a fat black girl, there wasn't anyone I really thought was a representation of how I look,” she says, “and even with the plus-size models [in the industry today], they're all usually taller than 5’7’’ and probably a size 16 or smaller.”

Stewart has made it her mission to be an inspiring, boundary-pushing presence disrupting the status quo. “I just want to show girls that they can do it. A lot of [girls my size] want to be models, and they're constantly told they're too fat or they're too short. But I'm not going to give up, because it's something I have to do. I have to do it,” she says.

With her growing social media influence, Steward is well positioned to make herself seen, and her first big break has already arrived: In the late spring of this year, Steward will be featured in a campaign with Jefferey Campbell, promoting a collection of plus-size thigh-high boots. 

“I’ve loved Jeffrey Campbell since I was in middle school,” she enthuses, “but I never could afford his shoes, so I’m really excited.” 

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