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Pop star to present PUMA collection at NYFW in February 2016

Singer turned designer Rihanna hinted via social media about presenting the first ever Puma by Rihanna collection during the Fall 2016 New York Fashion Week on February 12th 2016 at 8pm...

Rihanna PUMA Fenty by Rihanna Creepers ad campaign with Travis Scott

Rihanna will be presenting her entire collection for PUMA at the New York Fashion Week 2016 in February.

The singer turned designer hinted via social media about presenting the first ever Puma by Rihanna collection during the Fall 2016 New York Fashion Week on February 12th 2016 at 8pm.

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Riri X PUMA platform creepers launched impressive wait-lists with huge sales recorded after its release selling out almost immediately it was released.

Rihanna has been actively involved in PUMA's design process for both clothing and shoes and has worked to customize the classic PUMA styles into the bestseller that it currently is at the moment.

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With sexy ad campaigns and innovative designs sure Rihanna X PUMA collection will be a hit on the NYFW runway, no?

Catch Riri's ad for PUMA below.

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