Pop queen fronts fierce PUMA Campaign
Rihanna is fierce in new PUMA campaign
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The star who was named as creative director for the activewear brand in 2014 also fronted the first advert for brand.
In the new campaign, Rihanna wears top to toe PUMA choosing the Pulse XT sneakers with cropped sweatshirt and graphic leggings and a visor over long dark mane serving a fierce pose for the black and white campaign.
Take a look at the ad above.
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