The CEO who doubles as the artistic director of emerging fashion brand; Amarelis spoke to pulse about designing for Nigerian singer; Yemi Alade and how she thinks the singer has a budding career in fashion and styling.
Designer to the stars, CEO and artistic director of emerging fashion brand; Amarelis, Lara Cole recently opened up to Pulse about opening an upscale unisex concession store in Lekki Lagos; Elan red.
A trip to the flagship reveals impeccable taste and details from every single piece of clothing to accessories for both male and female carrying handpicked pieces from notable brands including the sister brand; Amarelis' diffusion pieces.
The fashion designer who is known best for designing and styling notable Nigerian celebrities including Yemi Alade, Annie Idibia, Kaylah Oniwo amongst others talks about what it entails designing for celebrities and managing an emerging fashion brand.
On styling Yemi Alade:
"I see her as a future designer going places, she has immense talents in her. She is involved in every step of the design even with fabric choices. But most of the time she knows what she wants. Yemi Alade is normal, sweet to me, you'd be surprised at how sweet Yemi Alade is. She is all round very impressive".
"Yemi Alade is fun, a very unique person. She loves what she does. She does have her own stylist but I design most of the outfit and put them together with the right accessories and more to make the designs pop".
"Yemi Alade is a very creative person, most of the time she knows what she wants surprisingly. Sometimes she calls me up and tells me what she wants, conceptualising her own pieces and all her designs actually come out nice".
But I am certain she has a future as a designer.
Check out her interview above.