Africa’s premium men fashion and lifestyle brand OUCH kicks off its search for the next Ouch ambassador. The leading luxury men’s fashion brand has started a campaign tagged the #TheOUCHman2016.

Past Ouch men have included prestigious personalities such as Fela Durotoye, OC Ukeje, Bryan Okwara, and Melvin Orji. The new #OUCHman who will be revealed late February 2016.

If you think you stand a chance at being the new #Ouchman, all you have to do is:


  • Send an email with your picture, profile and why you should be

This may be a great start for one sartorial gentleman out there.