Adebayo Oke-Lawal seems to be on a roll, with his urban brand,
It’s not everyday The New York Times Style magazine writes says nice things about a Nigerian brand and that’s why the fact that they wrote a piece on Bayo and his fashion brand, titled, ‘A Nigerian Designer, Inspired by Home’ is so special.
The Nigerian fashion brand just showcased its S/S ‘17 collection at the London Collections Men 2016, which took place at tone central hub at 180 Strand, from the 10th of June to the 13th of June.
The creative director and brand, which describes itself as ‘a movement rather than just a clothing line’, can add this to their list of achievements, which include a nomination for the LVMH Prize, an invitation from GQ Italia to present at Pitti Uomo in Florence, interest from BoF and Vogue, placing Orange Culture in their ‘Ones to Watch’ features.
According to Hattie Crisell for New York Times Style magazine; “The result, now in its 10th season, is a line that combines men’s wear silhouettes with traditionally feminine details: cowl-necks, bright colors, transparent fabrics. For spring/summer 2017, Oke-Lawal has focused on two prints: the first is “Faces of Rebellion,” inspired by the faces of his own Yoruba tribe and other tribes of Nigeria; the second is a series of illustrations of hands, peppered with familiar gestures like the crossed fingers and the peace sign. Orange Culture also sells jewelry, including hand-shaped pendants and earrings in bronze.”
The creative director himself said, “We’re trying to communicate the idea of a new generation of African men,” he told T of the intentions behind his gender-fluid men’s wear line. “As a child growing up, I found I was very lost in trying to figure out who I was as a person. I wanted to create a brand that sort of represented that sphere of men: a man that’s vulnerable, a man that’s a bit soft, a man that’s emotional.”