Emerging brand Orange Culture will be around for a long time!
The fashion brand out of Nigeria owned by Adebayo Oke-Lawal who doubles as creative director and head is fast rising/an emerging one showing impressive tendencies within Nigeria and abroad.
After an impressive showcase at the South Africa Menswear Week 2016 in July where he showcased showing a unisex collection going all out presenting sheer floral shirts, floral sets,mismatched print sets, shorts, baggy pants, jumpsuits, embellished tops,wrap tops, graphic tops, suit shorts and many more unconventional pieces, the brand rang in the fact that it isn't around to play!
Easily one of the most 'exported' emerging brand out of Nigeria, Orange Culture has been consistently creating unique pieces for its dedicated target market and it keeps growing in leaps fast leaving behind the brands that it started out with.
Known for his unconventional style, the Orange Culture gent is not necessary in your face but definitely stylish, a trend setter, daring risk taker, rebellious and so much more - a lot of guys still don't get the style (a few are!) but then that's what style is about! Personal, fun, playful and a lot more things all at the same time.
Adebayo Oke-Lawal started off strictly menswear but in present times, he has slowly introduced pieces for ladies as well making the pieces more acceptable (ladies rock Orange Culture just as swell as gents)
The great thing about the brand is it keeps evolving, keeps infusing interesting editorials featuring his works, styling pieces with mind blowing details and more as well open to creating new things and ultimately stays relevant (within his circles that though tends to be defined, works for the brand).
The great thing about the hard work which Adebayo Oke Lawal puts in his brand is evident in constant mentions in international press, features and more. He was profiled in the New York Times Style around June 2016, has collaborated with Rokus London for a Jewelry line, with Oeclat for a collection of handbags, Kene Rapu for sandals and the list goes on. He recently showcased at London collections Men 2016 apart from other major runway showcases under his belt, he puts in the work!
Other impressive feat from the creative designer include coming in as a semi-finalist list (top 30 alongside revered designer Maki Oh) at the Louis Vuitton Moet Hennessy Young Fashion Designer (LVMH) 2014 where he got special commendations from fashion icons including Karl Lagerfeld, Kanye West, an invitation from GQ Italia to present at Pitti Uomo in Florence, interest from BoF and Vogue placing Orange Culture in their ‘Ones to Watch’ features and the list goes on for the impressive Nigerian brand.
A 'rebellious' brand no doubt but one making steady headway in the fashion industry both locally and internationally and as for longevity, there's no doubt Orange Culture will be around for a while.