Lagos Fashion Week is so much more than just fashion, its a celebration of design in all its forms. What better place to launch the new Mitsubishi Eclipse Cross, the first of a new generation of Mitsubishi SUVs that are designed and built to impress, inside and out. We take a look at how Mitsubishi Motors and
Lagos Fashion Week was four days of celebrating the very best of fashion design across Africa. Designers from Ghana all the way through to Cote d'Ivoire came to showcase the huge creative strides we have made as an industry.
As guests filed into the main tent for the show, just to the left stood the Mitsubishi Motors display of the Eclipse Cross, conveying subtle confidence and designed to bring the SUV into the modern age, combining the latest styling design with incredible driving dynamics and intuitive safety technology.
The 2018 Eclipse Cross marks the dawn of Mitsubishi Motors' new design advancements. Every detail is crafted for confidence-inspiring driving. The exterior's sharp, sculpted lines give it a strong stance, while the newly developed, premium Red Diamond paint radiates vibrant colour. Dynamic design that captivates is the Mitsubishi standard.
Mitsubishi Motors ensured that their presence was felt at LFW2018 with installations and displays that caught the eye of event-goers. One such installation was the Virtual Reality booth in the Retail tent. Guests were allowed to take a virtual tour of the new Eclipse Cross thanks to state of the art VR glassess.
In order to cement the arrival of the Eclipse Cross, Mitsubishi Motors decided to team up with one of fashions most celebrated designers, Sisiano, to create a limited edition capsule collection inspired by the beauty that is the brand new SUV. With a focus on simple elegance and fluidity, it's no wonder Sisiano was the designer of choice.
undefinedWell- known for his use of vibrant colours and chic silhouettes, Sisiano designs breathtaking, minimalist pieces that personify movement. A former dancer, his passion for form and movement explains why Sisiano's pieces come alive the way they do.
The main tent went dark and grew quiet as the screens lit up with the Mitsubishi Motors advert. The Eclipse Cross flashed into view and the breathtaking car with it's state of the art features was prominently displayed to the rapt audience. As the advert faded, the runway lit up and models filed out in Sisiano creations.
The first thing that struck about the collection was the complimentary colour palette. The clothes moved down the runway beautifully in a sea of brilliant red, blush, black and creams. The entire collection was the personification of elegance; a delicate mixture of stunning evening looks and simple flowing menswear.
It was everything we would expect from Sisano and so much more. The inspired collection really drove home the emphasis on quality design and reinforced Mitsubishi Motors' commitment to not only the creative arts but towards supporting design in all its senses.
The Eclipse Cross is much more than a car, it's a statement; a new era for SUV.
*Please note that Massilia Motors is the sole distributor of Mitsubishi Motors in Nigeria and a subsidiary of the CFAO group.