The Belgian/Nigerian Model fronts the debut editorial that attempts to capture the styles of upwardly mobile, globe trotting ladies in their Maison Mimi pieces. The Travel Series "follows self accomplished young ladies across London, Lagos, Paris and Abuja as they wear Maison Mimi in their own way.
"This campaign follows the lines of the Maison Mimi brand ethos that caters to upwardly mobile, globally curious and vastly travelled young women who embrace the essence and beauty that comes with good style" the brand revealed in the editorial accompanying note.
A matching sporty set featuring a bomber jacket with harem pant paired with strappy heels, a sultry bardot Little black dress with ruffle details paired with strappy heels and white form fitting floor length dress were the styles the international model chose for the editorial.
"Ishioma's multicultural background, global travels and burgeoning international modelling career that includes Adidas, Benefit and Miss Sixty campaigns, among covering the likes of Flair magazine, Closer and Sunday Mirror UK makes her the perfect London girl" the brand revealed about the shoot.
About Maison Mimi:
Maison Mimi is a modern and neoteric women's Ready-To-Wear brand based in Nigeria. Maison Mimi presented their debut collection at Lagos Fashion & Design Week (LFDW) 2014. The brand has grown to be one of the fastest emerging brands in Nigeria.
Maison Mimi collaborated with Play Apparels to design an exclusive swimwear line hosted by Karrueche Tran In 2015. The brand also empowers artisans and her community through her ethical initiatives by using locally sourced tools, goods as well and producing locally.
About The Shoot:
The edit features three key looks; a white long crepe form-fitting dress, a black off-the-shoulder piece and a sporty chic two piece. Shot in Camden, London.
Photography: Elvis For Scissor Pictures
Model: Ishioma Okenmor
Designer: Maison Mimi (@MaisonMimi - www.maisonmimi.com)
Publicist: The PR Boy (@theprboy_ng)