JFT rolls out chic, cool pieces for A/W '16-17 'Frozen' collection

olamide olarewaju

August 23, 2016 9:25 AM

Fashion brand out of Nigeria JFT plays with cool, chic, playful vibrant looks for new Autumn Winter 2016/2017 Collection.

JFT Autumn/Winter 2016/2017 'Frozen' Collection

JFT plays with cool, chic, playful vibrant looks for new Autumn Winter 2016/2017 Collection.

The laidback chic and colourful collection tagged 'Frozen' employs seamless lines with an almost sassy edge for the collection featuring essentials for the confident muse.

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Bandeau midi bodycon with sexy side cut out, oversized shirts, shirt dresses, bustier with sassy sash details, tailored flattering pants, shifts and more.

The artistry details on the pieces include colour blocks, modern texture and colours- with rich silk and crepe fabrics making major shows- as well as as edgy details with a modern twist to the pieces.

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With the pieces described by the brand as "Let-it-go", the brand took inspiration from the movie 'Frozen'.

"The collection reminds me of the animated movie FROZEN. The movie portrays this season's with cold colours (white and blue) particularly a lady with constraint, on "letting go" froze the land. As a lady who feels not heard, understood or constrained, these styles infuses the "let-it-go" vibe which makes a confident, smart, decent and classy lady" the brand's creative director summed up the inspiration for the collection.

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Credits

Photography: Tunde of Shutterwave Photography @shutterwavephotography

Model: Similoluwa @cimiloluwa

Hair & Makeup: Odunayo of @xtratouchmakeovers

Styling and Direction: Seun @styledbyseun

Creative Director: Folayemi Joshua @folayemijoshua

Label/Designer: JFT Fashion House @jftfashionhouse

olamide olarewaju