Looking through the eyes of the modern man, the Orange Culture AW16 collection explores the idea of what communication would be without senses, as Yoruba words such as 'Oju, Eti and Enu' (Eyes, Ears and Mouth) are plainly inscribed across the knit wears, which are hard to miss.
The collection begs for an in-depth reflection beyond just the threads, cuts and colors. In regards to the inspiration behind the collection and lookbook direction, creative director, Adebayo Oke Lawal said:
“[The shoot] Reminds me of the times when I felt alone before my talent helped me find my voice. Almost blown away by norms and expectations until I found out exactly what my channel of communication was supposed to be. Clothes helped me connect with the world. Before I could sketch I remember feeling misunderstood, not heard and unable to speak. For me clothes became my senses before I learnt how to confidently utilise my actual senses.”
Using an array of fabrics such as, Linen, cotton, denim, silk and leather, the clothes themselves become the means of expression, with texture and print in creating a medium that doesn’t require words.
The materials and designs convey the power of the human senses of sight, hearing and touch, with the inclusion of bespoke crochet pieces made in collaboration with Ed Goth as well as bold hand dyed Adire print pieces inspired by cells, senses and the lack thereof.
As a result, the collection represents a replacement for the senses altogether - providing an alternative but nevertheless effective response to self-expression.
It’s safe to say Bayo stays true to his overall brand aesthetic and continues to cater to his target audience with this collection. The exquisite tailoring, great texture and great pop of colors, with the inclusion of alluring prints and the introduction of Crochet pieces is reminiscent of the OC movement.
The collection is most definitely for the adventurous fashion lovers who love to continually explore and take risks with their style. The sheer fact that the collection is for the Autumn/Winter season, lets you know that this collection is not made for the average Nigerian who simply enjoys minimal and functional everyday pieces.
Photography: Travys Owen at One league agency @travysowen
Styling, Art direction and casting: Gabrielle Kannemeyer at One league agency and Lampost SA–@gabriellekannemeyer
Models: Kevwe, Ronald, Kwen and Samuel from 20 model management @20modelmanagement
Bags: Nodrog Street
Jewellery: Neon Zinn