The Fruche brand have unveiled their latest S/S ‘16 collection, titled, Nkeiruka. The fast rising brand showcases their classic burst of colors in a range of womenswear and menswear pieces.
According to the brand, the collection is reminiscent of the relationship between a boy and his mother. The brand quotes a line from Psycho, a 1960 film, “A boy’s best friend is his mother.”
The womenswear features a splash of colors with generous cut out detailings with a mix of silhouettes that make for a creative and interesting aesthetic by Fruche. There’s also the less playful range with more textured fabrics. As far as tailoring goes, a decent job is done with the light textured fabrics.
Meanwhile, the menswear line features a lot more textured fabrics but into unconventional silhouettes that take you back in time. It also features a little splash of color to indulge the forward thinking man and looks well tailored.
This collection is in no way for the fickle minded as Fruche has shown their ability to take risks with silhouettes and cuts as well as infuse color into not just the womenswear but the menswear too.
The collection title, ‘Nkeiruka’, inspired by the designer’s mother, which means – what is to come is greater, clearly depicts the drive and focus of the fast rising brand.
Creative direction: Frank Aghuno
Set design: Fred Aghuno [Dricky Stickman]
Make up: Dami ‘Bote
Models: Debby & Betty Shola-ayinde, U.A. Emeka [Emekoviic]
Male shoes: King David Shoes