RADP / Pulse Nigeria > Lifestyle > Fashion

Rapper lands sneaker deal with Steve Madden

February 21, 2015 7:30 PM

Check out Ja Rule's new sneaker collection as he lands a deal with Steve Madden.

Ja Rule may not hold the reign for rapping as he once did but he is not just sticking to music as he has teamed up with Steve Madden to create a mens shoe collection composed of 5 different styled with the name Maven x Madden.

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The collection was debuted FN Platform in Las Vegas this week and the rapper had the following to say to Footwear News about the partnership and the shoes: “I wanted to partner with Steve to create a line that was both stylish and affordable. I love all the styles, but my favorites, I would have to say, are the high-top suede and the high-top dress shoe,” he said. “The Maven motorcycle-stye boot is something different from anything out there. The key on the front of the shoe represents freedom: freedom to be creative.”

Sounds like Ja Rule knows a thing or two about fashion himself!

Madden was also taken aback by his vision, he says, “I was shocked at how creative he is. He came to the table with all of these ideas.”

Well, we are definitely looking forward to seeing them.

Inemesit Udodiong Inem Udodiong is the Entertainment Editor. A movie buff, film critic with a core interest in African cinema, and wellness. Reach her via inem.udodiong@pulse.ng

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